For 2009, TX adds a sportier side to its acclaimed World Time Series, unveiling the TX 550 World Time Sport. The Italian designed, German engineered update to the iconic World Time features a larger 47.5mm case and introduces bold color accents and furrowed case detailing. Its complex technology is transformed into a user-friendly interface by intelligent and intuitive engineering and striking design.

“The World Time Sport Series offers the same innovative functionality as its classic counterpart,” said Stephen Scholz, Global Brand Director for TX Watches. “But the true character of the World Time Sport is reflected in the bold case and combination of materials.”

World Time Sport is powered by a revolutionary six-hand movement, driven by four independent motors each with a specific function. At the push of a button, one hand accurately displays the time in the selected city while the other hand indicates the season, with a provision for daylight savings time. The programmed second time zone accurately displays perfect time across the world.